Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimise bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Metrics definitions
Use the chart below as a reference for metrics when creating custom reports.
You can also visit the following links to learn about dimension definitions and valid dimension-metric pairs.
Metric name
|
Category
|
Definition
|
|
Bounces |
Site Usage |
This field identifies the number of single-page visits to your site over the selected dimension. For example, if you apply this metric to the Ad Campaign dimension, it'll display the number of single-page visits to your site by users who reached your site via a particular ad campaign. |
|
Bounce Rate |
Site Usage |
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). |
|
Clicks |
Site Usage |
This field identifies the number of times a user has clicked on your Ads. |
|
Entrances |
Site Usage |
This metric identifies the number of entrances to your site. It will always be equal to the number of visits when applied over your entire website. Thus, this metric is most useful when combined with particular content pages, at which point it will indicate the number of times a particular page served as an entrance to your site. |
|
Exits |
Site Usage |
This metric identifies the number of exits from your site, and, as with entrances, it will always be equal to the number of visits when applied over your entire website. Use this metric in combination with particular content pages in order to determine the number of times that particular page was the last one viewed by visitors. |
|
% Exit |
Site Usage |
The percentage of site exits that occurred from a page or set of pages. |
|
New Visits |
Site Usage |
The number of new visits by people who had never been to the site before. |
|
Time on Page |
Site Usage |
This field indicates how long a visitor spent on a particular page or set of pages. It is calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your site. |
|
Pageviews |
Site Usage |
This field indicates the total number of page views for your site when applied over the selected dimension. For example, if you select this metric together with Request URI, it will return the number of page views over the returned result set for the Request URI for your report. |
|
Time on Site |
Site Usage |
The time that a visitor spends on your site. |
|
Visits |
Site Usage |
The number of times your visitors have been to your site (unique sessions initiated by all your visitors). If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users who leave your site and return within 30 minutes will be counted as part of the original session. |
|
Visitors |
Site Usage |
A user who visits your site. The initial session by a user during any given date range is considered to be an additional visit and an additional visitor. Any future sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors. |
|
Unique Pageviews |
Content |
The total number of unique visitors to a given page. |
|
Total Unique Searches |
Content |
The total number of times your site search was used. This excludes multiple searches on the same keyword during the same visit. |
|
Visits with Search |
Content |
The total number of visits where internal site search was used. |
|
Search Refinements |
Content |
The number of times a visitor searched again immediately after performing a search. |
|
Time after Search |
Content |
Starting from the first use of internal search, time spent on site until either the session ended or until another search happened |
|
Search Depth |
Content |
The average number of pages that visitors viewed after performing a search. This is calculated as Sum of all "search_depth" across all searches / ("search_transitions" + 1) |
|
Search Exits |
Content |
The number of searches a visitor made immediately before leaving the site. |
|
Goal1-4 Start |
Goals |
If goals are configured, the total number of visitors who have completed the first goal step for this particular goal. |
|
Goal Conversions |
Goals |
The number of goals completed by visitors. |
|
Goal1-4 Completions |
Goals |
If goals are configured, the total number of visitors who have completed all elements defined for this particular goal. |
|
Total Goal Value |
Goals |
This is the total value used in Google Analytics' ROI calculations, and can be either a set value for the page, or a dynamic value pulled from your e-commerce receipt page. |
|
Goal1-4 Value |
Goals |
If goals are configured, the total cumulative value for this particular goal. This definition applies for Goal1 - Goal4 Values. |
|
Per Visit Goal Value |
Goals |
This is the value used in Google Analytics' ROI calculations per visit, and can be either a set value for the page, or a dynamic value pulled from your e-commerce receipt page. |
|
Goal Conversion Rate |
Goals |
In the context of Campaign Tracking, the percentage of sessions on a site that result in a conversion goal being reached on that site. |
|
Unique Purchases |
E-commerce |
The total number of times this product was seen in a transaction. |
|
Product Revenue |
E-commerce |
Total of quantity multiplied by the price of all items in UTM:I field(s) |
|
Quantity |
E-commerce |
The total number of items sold for the product (or group of products). |
|
Revenue |
E-commerce |
Total as denoted in the UTM:T field |
|
Per Visit Value |
E-commerce |
Average per visit value is the average value of a visit to your site and is calculated as Revenue divided by Visits. |
|
RPC |
E-commerce |
Revenue-per-click. |
|
Average Value |
E-commerce |
The average value of an E-commerce transaction. |
|
Shipping |
E-commerce |
The cost of postage for a transaction. |
|
Tax |
E-commerce |
The amount of tax applied to a transaction. This value should be a number without any monetary symbols or commas in the value. |
|
Transactions |
E-commerce |
The total number of transactions. |
|
Cost |
Advertising |
Campaign cost |
|
Impressions |
Advertising |
A display of a referral link or advertisement on a web page. This metric accounts for the total number of impressions for a campaign. |
|
CTR |
Advertising |
Click-through rate is the percentage of impressions that resulted in a click. |
|
CPC |
Advertising |
Cost-per-click is the average cost that you paid for each click on your search ad(s). |
|
CPM |
Advertising |
This stands for cost-per-thousand impressions. A CPM pricing model means that advertisers pay for impressions received. |
Welcome to WIReDSpace (Wits Institutional Repository on DSpace), a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication
Stats on the site are counted by any individual that logs on and views a specific document.
Every hit is counted by the I.P address used when logged on
1 hit = viewed by 1 person (I.P Address)
WAM
Every view is counted as a hit. It counts all access from outside and inside individually. It’s very straight forward with self-explanatory terminology.e.g.
1 view outside the campus = 1 Hit 1 view inside the campus = 1 Hit Total = 2 Hits
Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimise bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Use the chart below as a reference for metrics when creating custom reports.
You can also visit the following links to learn about dimension definitions and valid dimension-metric pairs.
Metric name
|
Category
|
Definition
|
|
Bounces |
Site Usage |
This field identifies the number of single-page visits to your site over the selected dimension. For example, if you apply this metric to the Ad Campaign dimension, it'll display the number of single-page visits to your site by users who reached your site via a particular ad campaign. |
|
Bounce Rate |
Site Usage |
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). |
|
Clicks |
Site Usage |
This field identifies the number of times a user has clicked on your Ads. |
|
Entrances |
Site Usage |
This metric identifies the number of entrances to your site. It will always be equal to the number of visits when applied over your entire website. Thus, this metric is most useful when combined with particular content pages, at which point it will indicate the number of times a particular page served as an entrance to your site. |
|
Exits |
Site Usage |
This metric identifies the number of exits from your site, and, as with entrances, it will always be equal to the number of visits when applied over your entire website. Use this metric in combination with particular content pages in order to determine the number of times that particular page was the last one viewed by visitors. |
|
% Exit |
Site Usage |
The percentage of site exits that occurred from a page or set of pages. |
|
New Visits |
Site Usage |
The number of new visits by people who had never been to the site before. |
|
Time on Page |
Site Usage |
This field indicates how long a visitor spent on a particular page or set of pages. It is calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your site. |
|
Pageviews |
Site Usage |
This field indicates the total number of page views for your site when applied over the selected dimension. For example, if you select this metric together with Request URI, it will return the number of page views over the returned result set for the Request URI for your report. |
|
Time on Site |
Site Usage |
The time that a visitor spends on your site. |
|
Visits |
Site Usage |
The number of times your visitors have been to your site (unique sessions initiated by all your visitors). If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users who leave your site and return within 30 minutes will be counted as part of the original session. |
|
Visitors |
Site Usage |
A user who visits your site. The initial session by a user during any given date range is considered to be an additional visit and an additional visitor. Any future sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors. |
|
Unique Pageviews |
Content |
The total number of unique visitors to a given page. |
|
Total Unique Searches |
Content |
The total number of times your site search was used. This excludes multiple searches on the same keyword during the same visit. |
|
Visits with Search |
Content |
The total number of visits where internal site search was used. |
|
Search Refinements |
Content |
The number of times a visitor searched again immediately after performing a search. |
|
Time after Search |
Content |
Starting from the first use of internal search, time spent on site until either the session ended or until another search happened |
|
Search Depth |
Content |
The average number of pages that visitors viewed after performing a search. This is calculated as Sum of all "search_depth" across all searches / ("search_transitions" + 1) |
|
Search Exits |
Content |
The number of searches a visitor made immediately before leaving the site. |
|
Goal1-4 Start |
Goals |
If goals are configured, the total number of visitors who have completed the first goal step for this particular goal. |
|
Goal Conversions |
Goals |
The number of goals completed by visitors. |
|
Goal1-4 Completions |
Goals |
If goals are configured, the total number of visitors who have completed all elements defined for this particular goal. |
|
Total Goal Value |
Goals |
This is the total value used in Google Analytics' ROI calculations, and can be either a set value for the page, or a dynamic value pulled from your e-commerce receipt page. |
|
Goal1-4 Value |
Goals |
If goals are configured, the total cumulative value for this particular goal. This definition applies for Goal1 - Goal4 Values. |
|
Per Visit Goal Value |
Goals |
This is the value used in Google Analytics' ROI calculations per visit, and can be either a set value for the page, or a dynamic value pulled from your e-commerce receipt page. |
|
Goal Conversion Rate |
Goals |
In the context of Campaign Tracking, the percentage of sessions on a site that result in a conversion goal being reached on that site. |
|
Unique Purchases |
E-commerce |
The total number of times this product was seen in a transaction. |
|
Product Revenue |
E-commerce |
Total of quantity multiplied by the price of all items in UTM:I field(s) |
|
Quantity |
E-commerce |
The total number of items sold for the product (or group of products). |
|
Revenue |
E-commerce |
Total as denoted in the UTM:T field |
|
Per Visit Value |
E-commerce |
Average per visit value is the average value of a visit to your site and is calculated as Revenue divided by Visits. |
|
RPC |
E-commerce |
Revenue-per-click. |
|
Average Value |
E-commerce |
The average value of an E-commerce transaction. |
|
Shipping |
E-commerce |
The cost of postage for a transaction. |
|
Tax |
E-commerce |
The amount of tax applied to a transaction. This value should be a number without any monetary symbols or commas in the value. |
|
Transactions |
E-commerce |
The total number of transactions. |
|
Cost |
Advertising |
Campaign cost |
|
Impressions |
Advertising |
A display of a referral link or advertisement on a web page. This metric accounts for the total number of impressions for a campaign. |
|
CTR |
Advertising |
Click-through rate is the percentage of impressions that resulted in a click. |
|
CPC |
Advertising |
Cost-per-click is the average cost that you paid for each click on your search ad(s). |
|
CPM |
Advertising |
This stands for cost-per-thousand impressions. A CPM pricing model means that advertisers pay for impressions received. |
Welcome to WIReDSpace (Wits Institutional Repository on DSpace), a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication
Stats on the site are counted by any individual that logs on and views a specific document.
Every hit is counted by the I.P address used when logged on
1 hit = viewed by 1 person (I.P Address)
Every view is counted as a hit. It counts all access from outside and inside individually. It’s very straight forward with self-explanatory terminology.
| 1 view outside the campus | = 1 Hit |
| 1 view inside the campus | = 1 Hit |
| Total |
= 2 Hits |